This is the second installment of a two-part series recapping the 2018 Montavilla Jazz Festival. This time I talk with Neil Mattson, MJF Executive Director, about how the festival went in terms of ticket sales, budgets, and attendance, you know, the stuff you can measure. And then we get into the intangible measures of the project’s success—the gut feelings he has about whether or not it’s worth it to keep on doing what everyone thought was a fool’s errand five years ago. Fortunately for all of us, I think Neil is ready to be foolish for at least one year more.
